In order to achieve great success for your course on the Udysa, you need to spend some time thinking about the topic of the course. Begin your course with a topic you have a great passion for and want to spread knowledge through it.
Then define the target audience you will be training and start putting the titles they are looking for in your course topic.
Check your topic’s demand and competition
Just as thinking of what you will teach on Udysa, choose a topic you have a good experience with and feel excited about. You could think of many things, but how do you pick the right topic?
One way is to explore the topic’s demand and competition by visiting our Marketplace Insights tool, which can also be found on your instructor dashboard under Tools.
When you land on Marketplace Insights, you’ll see a list of topics that are currently in high demand by learners. If you see a topic that is relevant to you, this it could be your unique teaching opportunity. Otherwise, keep entering your topic in the search field and look for it.
Depending on the supply and demand for your topic, the tool will provide the following information:
The recommended strategy for teaching topics on the Udysa:
- The topic is a unique opportunity. The demand for this topic is high by a lot of learners. On the other hand, the number of courses available is low, which makes it a great opportunity to create a course on this topic.
- Focus on getting a high rating for success in this topic. To achieve maximum impact among learners, make sure your course stands out from the crowd by getting high ratings from learners. To do so, submit a test video to ensure that your recording provides a high quality experience in order to get students’ attention. Make sure that the topic meet all of the recommended items on the Course Quality Checklist and Student Experience Checklist. You may want to add interactive activities as a way to differentiate your course from other courses. This is a great way to create a course where you get learners’ interaction.
- Distinguishing A Marketing Strategy for Success in the topic: To compete among the best courses in the same subject you are training in, you will need to implement effective marketing strategies to attract learners to your course. You can do this by having a presence on YouTube, Facebook or any social media platform, with the aim of increasing traffic and getting more people registered for your course. Learn more about marketing strategies here.
- Stand out your course from others to achieve susses: Although there may be a lot of courses in your field and subject matter, you may be able to stand out from the rest. There are different ways of approaching each subject and we have learners who appreciate the unique courses.
- Create a unique training course: As we mentioned previously, the demand for the course by learners and the availability of the course with the required subject is one of the most important factors that will lead to the success of your course. This means that you will need to create a premium course with high ratings, a smart marketing strategy, and a different topic to stand out from the courses already on the platform.
The tool provides other valuable information such as knowing what topic learners are searching for based on learner search volume, presentation of the topic based on the number of courses in the market for that topic, and monthly revenue information to help you understand the revenue potential of that topic.
Learner Demands
Here’s a deeper look at how this topic performs from a research perspective. This includes how the search volume on this topic compares to others on our platform and finds out about the 6-month search trend, and the most searched keywords.
You can also explore other topics of interest to understand what learners researching this topic are also looking for.
There is also enrollment information by channel, so you can see how learners find these courses that may be useful in defining your marketing strategy. Finally, conversion rate measures the rate at which learners paid for their role in that topic after visiting the course landing page.
Topic competition
Take an overall view of the selected topic by seeing the total number of courses on the platform that are listed as the primary topic. You’ll find some information about the quality of courses a learner is looking for in this topic, and you can explore a list of the most profitable courses to see what content has been taught, learn more about the instructor, course length, price, and more.
In case you find that your course topic is not in high demand or if there is a lot of competition, then don’t let that discourage you. Refine your topic to see if there is a unique approach you can take to attract a new audience, or see if there is a related topic you can teach which has the interests of learners.
Please note that Udysa has a list of restricted topics that are not allowed in our marketplace.
