Create the perfect preview of your course
Guide you second by second to create eye-catching video previews!
A course preview is like a short movie for your course. It is a video of two minutes or less on the course landing page that helps trainees understand what you are going to teach and, most importantly, how to explain the topic.
We run tests and look at hundreds of course previews to discover what makes a video preview more catchy. Thus, here is a step-by-step guide on how to make your video effective.
First 3 seconds
Course Image Placeholder
Start with a slide showing the image of the course or your brand.
Allows time for trainees to zoom in on the video player and adjust the volume.
Next 20 seconds
Instructor’s welcome and introduction
Tell the trainees why you are the right instructor for the course you are offering in one sentence.
Tip: Try to enter clips while talking directly to the camera. When necessary, you can always use the camera on your phone.
Next 20 seconds
Benefits
List the benefits of the course and what the trainees will be able to do after completing it.
Provide the trainees’ examples of specific skills they will gain, rather than the abstract concepts.
Next 20 seconds
List of main learning objectives
Explain how the course is designed and list the main topics you will cover without description.
Just make a list of what you will teach without any deep details..
Get an update on Learning Objectives
Next 15 seconds
Perfect description of the trainee
Persona Generator: Consider the three aspects below to help determine the ideal trainee personality for the course.
Roles: What are some of the roles this character plays in their professional and personal lives?
Hopes and Fears: What are some of the goals this character wants to achieve? What causes anxiety for this character?
Challenges: What challenges does this character face when trying to achieve their goals?
Results: “This course is designed for engineers who want to understand the basics of project management, without going the long road to certification.”
last 10 seconds
Thank you and a call to action
For example:
Ask the trainee to sign up for the course or choose one of your free previews, if they want to explore more.
Our top tips:
Make sure the video is less than 2 minutes long.
90 seconds is perfect!
