In addition to using our marketing and communication tools to promote your course, make sure to use external marketing and communication resources as well. Use your email list or website, or social media platforms like YouTube, Facebook, Twitter, and LinkedIn, for example. Make use of your current professional social networks and interact with new individuals both online and offline to try to expand the number of people who follow you.
Online opportunities
Here are some tips for developing your blog, website, email lists, and social media platforms:
- Promote the launch of your course and provide promotional discounts and discount codes across all platforms in a prominent and visible manner. To promote your course, consider including a picture or graphic.
- Share a promotional video or a sneak peek at your course. Discuss the benefits of your course and what it will provide in the video.
- Include a little book or a link to another blog on the topic of your course, as well as a referral link to THKEE, to assist spark people’s curiosity and inspire them to attend your course.
- It’s important to note that a well-designed website can help you sell more of your course. If you don’t already have a website, you may construct a single sales page using any of the many free website hosting options available. These kinds of pages are simple to develop and will assist you in attracting new clients and enrolling learners in your course.
- On your website, include alternatives such as “Buy Now.” Include an email subscription to gather emails so consumers can join your mailing list and get future news and promotions since email is a great conversion tool.
Marketing your course on social media platforms
- Create and publish short material for your course on YouTube, Instagram, and Linkedin, as well as a promotional video.
- Interact with social media platforms that are interested in the topic of your course. Participate in online communities such as Quora, Reddit, and Medium. Encourage individuals to contact you if they have any questions.
- Sending spam to your link is not a good idea. This might make your course less searchable.
E-books
If you want to publish an e-book relevant to your course topic, here are some ways you may utilize it to generate more traffic to your course:
- Promote your course on the first few pages of an e-book, such as the Introduction. If your book is available on Amazon, make sure those first few pages are visible for preview.
- Invite readers to become members of your book’s community, and provide course discounts and a discount code as extra resources not included in the book.
- Increase traffic and rank your eBook in the same category on Amazon or any other eBookstore by using keywords.
Offline Opportunities
Live talk meetings, whether online or in person, are an excellent way for you to establish yourself as an authority in your field and interact with your audience on a more personal level. Face-to-face meetings, conferences, and seminars are all excellent ways to learn what’s popular, relevant, and in-demand among your target audience.
To make the most of these possibilities to enroll additional students in your classes, consider the following suggestions:
- Distribute information about your course and your discount code on postcards and flyers.
- You can give a quick overview of the course during the meeting. To excite the public’s curiosity by allowing them to register for your course right away and receive a discount.
- When you have an interview to discuss your CV, don’t forget to incorporate your real-world experience as a selling point. As a result, your credibility as an instructor will improve.
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