The creation of a page for your course will ensure marketing success, as it is your opportunity to attract trainees to register for your course and appear in search results. As you complete this section, think about why someone would want to enroll in the courses you offer.
This page is the first thing a user sees when browsing your courses. It’s just like shopping for a product online. Above it you have to look at the picture and read the reviews and opinions of buyers before deciding whether to buy the product or not. Trainees will do the same and decide whether to enroll in your course after reviewing the information on the course landing page.
Factors that drive students to make a decision
Students decide whether to enroll in a course based on 3 factors:
- Content on the course landingpage
- Course price and discounts
- Social counseling (number of registered and reviews)
We will focus on the first point and help you write for target trainees of your course.
Your goal is to ensure that learners feel that your course will provide value to them, meet their needs, and provide a satisfying online learning experience.
The best practices
- Be honest – lack of integrity in your course can potentially result in refunds for subscribers and negative reviews
- Think about how your students will search for your course on the Internet and use the keywords in your course template.
- Address the trainees directly by referring to them as “you” and not “ learners” or “students.”
- Be friendly during the explanation. Write in a natural and informative style.
- Avoid terms or forms that may be unpleasant and discourage new trainees
- Check for spelling or grammatical errors.
Make sure your course is unique
Best practice is to apply originality and creativity.Maintain fresh content for each course you publish. While there are reasons to make use of quotes or statistics to support key points. Repeated content can compromise search visibility. For example, if you had ten similar course pages, you would choose only one of the search engines and lower the priority of the rest. Duplicating content from your own website or marketing efforts onto your course landing page can also result in deprioritization..
Highlight your copy and avoid copying and pasting it across different pages. Repetition across multiple course pages can be confusing for potential trainees who find it difficult to understand how your courses differ from one another.
Create your course landing page
During the course creation process, many of the elements that make up the landing page are input.
- Course title
One of the most powerful factors that enable trainees to find and enroll in a course is the title of a course. Think about keywords to improve the searchability of your course. Be brief and specific and try to be within 60 characters or less.
- Course subtitle
Clear course subtitles demonstrate what the course is about and set clear expectations for what students will learn. Keep it no longer than 120 characters and mention 3-4 of the most important areas you covered during the course. Include relevant keywords in your subtitle. Visit the course title and translation quality standards to make sure you meet our requirements
Your course description must be at least 200 words long. However, we recommend that you describe your course in at least 1,000 words; that it is preferable to be between 1200-1700 words. Your description should be unique and show what sets your course apart from others in the market. Do not reuse language from other courses and do not repeat information from other parts of the course landing page.
As you write your description, think about the target trainees and questions they might have before enrolling:
As you compose your description, consider the objectives and questions they could have prior to selecting:
- How will this course help them in their lives personally or professionally?
- Does your course address a problem, need or desire? Learn more about our course description quality standards.
- Basic information
These fields are important because they categorize your course in our platform to help trainees discover your course better.
- Select the language in which the course is taught, and your level of experience in the course.
- To choose the category and subcategory for your course, select the most appropriate available subcategory. For example, “The Complete SEO Course” would be found under “Search Engine Optimization,” not “Digital Marketing.”. Review all options as the subcategories differ under each category. The subcategory you select helps show your course to interested trainees via browsing, searching, recommendations, emails, promotions, etc. In addition to, who are looking at similar courses.
- Identify the most comprehensive and specific topic that summarizes your primarily taught content in “What is primarily taught in your course?” The core topic is usually mentioned in the course title. For instance, in “Tennis Complete Course”, “Tennis” should be specified as the subject, not “Sport”, which is general but not specific enough, nor “Tennis Service”, which is too specific and not comprehensive. Learn more about adding topics to your course.
- It is important that your course is categorized and its topic marked correctly to help trainees discover it better. Udysa maintains the right to change the rating whenever. This can influence a solitary course in which a misclassification was recognized, or influence a bigger gathering of courses in light of changes or updates to similar points or classifications (for instance, making another subject or classification.
- Course image
The course image should be something unique, relevant and represent your course or brand. The image of your course will appear on the site, in ads, and in emails, so make sure it sets your course apart.
Please review our quality of course images rules to ensure that your course image follows our policies, as it may differ from other streaming services and online learning platforms. You are responsible for any violations of third party copyright that may result from using third-party images or logos without permission.
- Create a promotional video
Create a short promotional video (ideally less than 2 minutes) that trainees can watch before they decide to enroll in your course.
You can also use your promotional video as a marketing tool and publish it on other sites (such as YouTube or LinkedIn) to drive traffic to your course on Udysa. Ensure your course preview video is set to preview by default. Check out our guide to creating a promotional video.
- Instructor profile
An instructor ‘s bio is important when trainees are comparing your course to another. They want to learn more about you and determine whether you are capable of teaching this subject. The bio should reflect the following:
- Credibility trainees want to know that they can trust you. Highlight what makes you an expert in the topics you teach.
- Empathy and the ability to communicate with the trainees by sharing examples that show how you learned the concepts they are learning; in order to show them that they will be able to link and apply course content.
- Passion trainees may not want to learn from a boring instructor, so show your enthusiasm for the topic.
- Personality Feel free to share things related to your personal life. Share your interests or insert some fun facts about yourself. Additionaally, tell them about your goals, your mission, or why you decided to become a Udysa instructor.
- Include links to your social media accounts so students can learn more about you and also help grow your audience.
- Teacher picture is required.
- Learn more about the requirements and quality standards for a instructor bio.
More sections of the course landing page to update
There are some different areas on the course landing page that I addressed before in the course arranging process. Return to these sections in the Course Builder under the Target Trainee section to ensure they reflect the course.
- The information you input after the question “What will students learn in your course?” is quite possibly the earliest thing forthcoming students will see on your Course Learning Plan (CLP) in the container named “What you’ll learn”. Return to the learning targets you’ve composed for your course to guarantee these still address your course. if it is important, Update them to guarantee they’re quantifiable and will assist trainees with deciding if your course is appropriate for them.
- Requirements should be outlined under the course requirements or prerequisites, highlighting what trainees need to know for them to succeed.
- The target audience for this course is the work you did in defining your audience previously. If you answer these questions, describe your ideal trainee in terms of types of people, roles, or personalities.
Choose 10 minutes to preview videos
Give potential trainees a sneak peek into what to expect from you and your course. You must choose a minimum of 10 minutes of lectures that can be watched by trainees for free. Choose your favorite lectures or the ones that you think best represent your course and will interest someone and get them to sign up for your course.
To do this, in the Course Builder, visit the Curriculum section and turn on the Free Preview of any of your video lectures.
Next: Learn how to improve the course landing page to improve search results for your course.